Strategy

Strategy guides cover the decisions that shape results: campaign objectives, targeting, context hints, creative angles, testing plans and how ChatGPT Ads fit alongside search and social. Rather than generic best practices, each piece explains the reasoning behind a recommendation so you can adapt it to your own business, margins and sales cycle. Expect frameworks you can apply this week, examples drawn from real campaign planning, and clear notes on what is still unknown about a young platform. Use these guides to plan a first test, to diagnose a stalled account, or to pressure-test advice you have heard elsewhere.