About Zagare Labs
Zagare Labs helps businesses advertise on ChatGPT, using the same data-first approach I used to build PPC Entourage.
My background
I've spent more than ten years in Amazon advertising. I founded PPC Entourage to help Amazon sellers understand and improve their advertising. It grew into software and an agency used by thousands of sellers, and along the way we managed more than $10 million in ad spend. In 2022, PPC Entourage was acquired by Carbon6.
Michael has been a guest on Helium 10's Serious Sellers Podcast and the Sprint to Profit podcast.
What a decade in PPC taught me
- Tracking comes first. If the data is wrong, every decision after it is a guess.
- Test one thing at a time, so you know what actually moved the numbers.
- Budget should follow results, not hype.
- The best campaigns are boring to manage: clear structure, steady testing, honest reporting.
Why ChatGPT Ads
People now ask ChatGPT what to buy, who to hire and which option is best. ChatGPT Ads appear in those conversations: clearly labeled, matched to what the person is asking, at the moment they're deciding. It's the most interesting new ad channel I've seen since Amazon advertising took off, and it's still early. The businesses that learn it now will have an advantage over those that wait.
How I work
- You work directly with me, not a junior account manager.
- If ChatGPT Ads isn't a fit for your business yet, I'll tell you on the first call.
- Reporting is tied to leads and sales, not vanity metrics.
- I keep a small client roster on purpose, so every account gets real attention.
Founding clients
I'm taking on five founding clients. You get hands-on setup and management at founding-client rates and direct access to me. In return, I'd like to share your results as a case study, with your approval.