Carryall Co.
SponsoredThe Under-Seat Bag That Fits a 16" Laptop
Airline-approved dimensions, padded laptop sleeve and a lifetime warranty.
See the bagChatGPT Ads for Ecommerce & DTC brands
ChatGPT Ads for ecommerce brands
Shoppers now ask ChatGPT what to buy. ChatGPT Ads put your products in front of them while they're comparing, not after they've decided.
Book a strategy call- Objective: Clicks → Conversions
- Tracks: order_created
- Budget: $1,000–$5,000
Is a ceramic or stainless steel pan better for someone who cooks every day?
More and more product research starts with a question instead of a search. Someone describes their problem, their budget and what they've already tried, and ChatGPT helps them narrow it down. ChatGPT Ads let your brand appear in those conversations, clearly labeled as sponsored, with a click through to your own store.
FOUNDER'S TAKE
I spent more than a decade watching ecommerce brands pour money into ads they couldn't measure. The brands that won weren't the ones with the biggest budgets. They were the ones who knew their margin on every product and cut the losers fast. ChatGPT Ads will reward exactly the same discipline.
Michael Zagare
Founder, Zagare Labs · Creator of PPC Entourage
Customer conversations
What your customers ask, and where your ad appears
What are the best running shoes for flat feet under $150?
Northpeak Footwear
SponsoredWide-Fit Running Shoes, Built for Flat Feet
Extra room in the toe box and firm arch support. Free returns within 60 days.
Shop wide-fit shoesI need a carry-on that fits under a plane seat and holds a laptop. What should I look at?
Carryall Co.
SponsoredThe Under-Seat Bag That Fits a 16" Laptop
Airline-approved dimensions, padded laptop sleeve and a lifetime warranty.
See the bagMore questions your customers ask
- What's a good gift for a coffee lover who already has a grinder?
Illustrative examples. Actual ad appearance may vary.
Context hints
Context hints that fit ecommerce
Hints describe products and the shopper's situation in plain language. Write them for each product line, not for your whole store.
Ad group · Ecommerce & DTC brands
Context hints- Running shoes for runners with flat feet or overpronation
- Carry-on luggage that fits under an airplane seat
- Gifts for coffee lovers who already own the basics
- Cookware for people who cook at home every day
- Eco-friendly alternatives to single-use kitchen products
- Durable products with a lifetime warranty
Campaign plan
Recommended setup
Objective
Start with Clicks to learn which products and messages get engagement. Move proven products to a Conversions campaign once purchases are tracked reliably.
Conversion event
order_created (purchases), tracked with the pixel and, ideally, the Conversions API.
Targeting
Countries you ship to. Product-feed campaigns currently support country-level targeting only.
Starting budget
Enough to reach a few purchases per week per campaign. For most brands that means $1,000 to $5,000 a month to start.
FROM EXPERIENCE
Before you scale anything, know your break-even cost per purchase for each product. If you don't know that number, you're not testing. You're guessing.
Michael Zagare
Founder, Zagare Labs · Creator of PPC Entourage
Before you launch
Get these right
Landing page checklist
- Send each ad to the specific product or collection it mentions, not your homepage
- Show price, shipping time and return policy above the fold on mobile
- Load fast on mobile: most ChatGPT usage is in the app, and in-app browsers punish slow pages
- Keep UTM parameters and the oppref click ID through any redirects
- Use clear product photos and the same claims the ad makes
- Make checkout work with Apple Pay, Shop Pay or Google Pay where possible
Mistakes to avoid
- Sending all traffic to the homepage
- Optimizing for page views or add-to-carts instead of purchases
- Writing one set of hints for the whole store instead of per product line
- Advertising products with thin margins before you know your cost per purchase
- Judging results on ChatGPT Ads' click numbers alone instead of orders in Shopify or your store
FAQ
Frequently asked questions
Let's see if ChatGPT Ads fits your business
In 30 minutes, we'll look at your business, your current advertising and your goals. You'll leave with an honest recommendation and a clear next step.
Book a strategy callLearn
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Michael Zagare, founder of Zagare Labs
Michael Zagare founded PPC Entourage, software and an agency used by thousands of sellers, acquired by Carbon6 in 2022. He brings 10+ years in Amazon PPC and $10M+ in managed ad spend to ChatGPT Ads.
About Michael