Sipsafe Kids
SponsoredLeak-Proof Bottles Kids Can Actually Open
One-hand lid, dishwasher safe, and guaranteed not to leak in a backpack.
Shop bottlesChatGPT Ads for Amazon sellers
ChatGPT Ads for Amazon sellers
Your next customer is asking ChatGPT what to buy before they ever search Amazon. Be the brand they hear about first.
Book a strategy call- Objective: Clicks
- Tracks: order_created
- Budget: $1,000–$3,000
I'm looking for a standing desk mat that won't curl at the edges. Any recommendations?
Amazon PPC gets harder and more expensive every year, and every competitor is bidding on the same keywords. ChatGPT is where a growing share of product research now starts. ChatGPT Ads let your brand show up in that research, before the shopper opens Amazon and sees ten competitors side by side. Zagare Labs was founded by Michael Zagare, who built PPC Entourage, the Amazon PPC software and agency that managed $10M+ in Amazon ad spend before it was acquired by Carbon6.
FOUNDER'S TAKE
I built PPC Entourage because Amazon sellers were flying blind on their ad data. The lesson that stuck with me: the cheapest customer is the one you reach before they search, before ten competitors show up next to you. For an Amazon brand right now, that's what ChatGPT is.
Michael Zagare
Founder, Zagare Labs · Creator of PPC Entourage
Customer conversations
What your customers ask, and where your ad appears
What's the best collagen powder that dissolves in cold water?
Pawstrong
SponsoredThe No-Pull Harness for Big Dogs
Front-clip design that's tested on 50–90 lb dogs. Thousands of 5-star reviews.
See the harnessWhich dog harness is best for a puller that's 60 pounds?
Sipsafe Kids
SponsoredLeak-Proof Bottles Kids Can Actually Open
One-hand lid, dishwasher safe, and guaranteed not to leak in a backpack.
Shop bottlesMore questions your customers ask
- What should I look for in a kids' water bottle that won't leak in a backpack?
Illustrative examples. Actual ad appearance may vary.
Context hints
Context hints that fit Amazon sellers
Hints work best when they describe the shopper's problem, the same insight you'd use to find long-tail keywords on Amazon.
Ad group · Amazon sellers
Context hints- Dog harnesses for large dogs that pull on walks
- Leak-proof water bottles for kids' backpacks
- Anti-fatigue mats for standing desks
- Unflavored collagen powder that mixes into cold drinks
- Gifts under $50 for people who work from home
- Products backed by thousands of verified reviews
Campaign plan
Recommended setup
Objective
Clicks to start. Most Amazon sellers can't send purchase data back to ChatGPT Ads, so conversion bidding usually needs a DTC store.
Conversion event
order_created on your own store if you have one. For Amazon traffic, measure with Amazon Attribution tags and compare against your Amazon sales lift.
Targeting
Countries where your products are available on Amazon or your store.
Starting budget
$1,000 to $3,000 a month for one or two hero products.
FROM EXPERIENCE
Start with your hero product, the one with the strongest reviews and the healthiest margin. It's the same rule I'd give for any new Amazon campaign: prove it on your best ASIN before you spread budget across the catalog.
Michael Zagare
Founder, Zagare Labs · Creator of PPC Entourage
Before you launch
Get these right
Landing page checklist
- If you have a store: a dedicated product page that matches the ad, with reviews visible
- If you link to Amazon: an Amazon Attribution tag on every ad URL
- Social proof up front: review count and star rating where you can show them
- Consistent pricing between the ad, your store and Amazon
- A clear reason to buy from you (bundle, guarantee, free shipping)
Mistakes to avoid
- Treating ChatGPT Ads like Amazon Sponsored Products: there are no keywords to bid on
- Running ads without any way to measure sales
- Promoting products with low stock or a weak review count
- Pausing too early: ChatGPT traffic often influences Amazon sales you won't see as direct conversions
- Copying Amazon listing titles into ad headlines instead of writing for the shopper's question
FAQ
Frequently asked questions
Let's see if ChatGPT Ads fits your business
In 30 minutes, we'll look at your business, your current advertising and your goals. You'll leave with an honest recommendation and a clear next step.
Book a strategy callLearn
Related guides
Getting Started
What Are ChatGPT Ads? A Plain-English Guide for Business Owners
October 16, 2026 · 4 min read
Strategy
Context Hints Explained: What They Are and What They Aren't
October 16, 2026 · 3 min read
Costs & Budgets
How Much Do ChatGPT Ads Cost? CPC, CPM and Budget Planning
October 16, 2026 · 3 min read
Michael Zagare, founder of Zagare Labs
Michael Zagare founded PPC Entourage, software and an agency used by thousands of sellers, acquired by Carbon6 in 2022. He brings 10+ years in Amazon PPC and $10M+ in managed ad spend to ChatGPT Ads.
About Michael