Conversion Tracking

Ads only improve when you can measure what they produce. These guides cover the pixel, the Conversions API, event setup, deduplication and the reporting gaps that confuse most advertisers. You will learn how to confirm events are firing, why platform numbers rarely match your analytics tool, and how to build a measurement setup you can trust when making budget decisions. If your results look too good, too bad or simply inconsistent, start here before changing bids or creative. Clean tracking is the foundation every other optimization depends on, and it is the step most first-time advertisers skip.