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Learn moreBe the answer when customers ask ChatGPT.
We set up, run and measure your ChatGPT Ads, so every dollar is tracked to leads and sales.
Book a strategy call
Free 30-minute call. Find out if ChatGPT Ads fits your business.
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Founded by Michael Zagare, creator of PPC Entourage
$10M+
ad spend managed
10+ years
in Amazon PPC
Acquired
by Carbon6 in 2022
The channel
What are ChatGPT Ads?
ChatGPT now shows clearly labeled ads when someone asks for a recommendation. They're matched to the conversation, not to keywords, so your business shows up while people are deciding.
It's the first ad channel that reaches people in the middle of a conversation about what to buy.
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Try it free
See what ChatGPT Ads could look like for your business
Answer three quick questions. You'll get example customer questions, sample ads and a starting strategy, free and without an email.
Your answers are used to generate this example and for anonymous analytics. We don't store what you type unless you request your strategy by email.
Why now
Why advertise on ChatGPT now
It's early. Advertisers who learn the platform now set the benchmarks everyone else chases.
Search ads
They see a list. They compare later.
ChatGPT Ads
They see you while they decide.
Reach people while they're deciding
Your ad appears while someone compares options, not after.
Target your markets
Run ads by country, region or metro market.
Pay for what you want
Choose impressions, clicks or conversions, by goal.
Measure real results
Track spend, leads and sales, not just clicks.
Track record
Built by someone who's done this before
“Good advertising starts with good data, then disciplined testing.”
Michael Zagare, founder, Zagare Labs
I'm Michael Zagare. I founded PPC Entourage, grew it into a software and agency business managing $10M+ in Amazon ad spend, and sold it to Carbon6 in 2022.
ChatGPT Ads is a new channel, but the fundamentals haven't changed.
Zagare Labs brings that playbook to businesses ready to grow on ChatGPT.
Michael has been a guest on Helium 10's Serious Sellers Podcast and the Sprint to Profit podcast.
In their words
What sellers said about PPC Entourage
Before Zagare Labs, Michael founded PPC Entourage. Here's what Amazon sellers said about it.
“I have been using PPCE … for over 7 years now and have saved thousands of dollars in ad spend.”
Lorne, Amazon seller
Trustpilot review of PPC Entourage
“After starting the cooperation with PPC Entourage my sales skyrocketed!”
Piotr Slomian, private label seller
Trustpilot review of PPC Entourage
“At the end of the day PPCE is simple to use and shows results.”
Tyler Hockett, Amazon seller
Trustpilot review of PPC Entourage
“Ever since I'm using this software it made my life so much easier with PPC.”
Keren Berdugo, Amazon seller
Trustpilot review of PPC Entourage
Fit check
Who it's a good fit for
A good fit if you…
- Sell something people research before they buy
- Can track leads or sales on your website
- Already advertise on Google, Meta or Amazon and want a new channel
- Serve specific cities or regions and want to reach customers there
- Can invest at least $1,000/month in ad spend, plus management
Not a fit yet if you…
- Can't track leads or sales on your website yet
- Need results within days, not weeks
- Have less than $1,000/month for ad spend
- Sell something people rarely research or compare
It's a new platform and results vary. If it isn't a fit for you, we'll say so on the call.
5 founding spots
Become a founding client
We're taking on five founding clients. You get hands-on setup and management at founding-client rates and direct access to me. In return, I'd like to share your results as a case study, with your approval.
- Free strategy session and account audit
- Conversion tracking setup (pixel + Conversions API)
- Campaign build and ad copy
- Hands-on management at founding-client rates
- Direct access to the founder
Founding-client rates
| $1k–$5k/mo ad spend | $500/mo |
|---|---|
| $5k–$15k/mo ad spend | $1,000/mo |
| $15k–$40k/mo ad spend | $2,000/mo |
| $40k+/mo ad spend | Custom |
Setup included for founding clients. Rates locked for your first 6 months. Ad spend is paid directly to OpenAI.
Book a founding-client callLearn
Latest guides
FAQ
Frequently Asked Questions
Let's see if ChatGPT Ads fits your business
In 30 minutes, we'll look at your business, your current advertising and your goals. You'll leave with an honest recommendation and a clear next step.
You'll talk to me, not a salesperson. — Michael
Free, no obligation, and no hard sell.